Natural and fresh has been trendy for a few years now. With the rise of social media and YouTube, more information is available leading more people to question the things they put in and on their body. Examples would be how more women have been going natural and more people have become vegan.
This is why I am not surprised at all to hear that frozen food sales have been extremely low. “Frozen food is a $53 billion a year business. That might sound like a lot, but it accounts for only about 6 percent of total grocery store sales” says NPR.
While more people opt for the warm and fresh I wonder how the frozen food business will stay afloat. Do you all still shop for frozen food?