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I love seeing different marketing strategies/contests from food and drink companies. Smirnoff is doing something different for the holidays with this one. They’re paying to upgrade your seat, if you’re stuck in the middle, on a flight all to promote their new Smirnoff Seltzer.

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Listen, I cannot be mad at this. I hate the middle seat on a flight just like everyone else. All you have to do to get your upgrade is first make sure your travel plans are anywhere from December 17th to January 31st. Next, go to smirnoffseltzer.com (before December 14th) and give a valid reason why you deserve an upgrade. If you’re chosen someone will contact you. Will you be going for an upgrade?

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